D23 Expo is the largest Disney fan event in the world, D23 Expo celebrates all the wonderful worlds of The Walt Disney Company under one roof. I was given the task to design a booth that showcased the release of The Disney Collection by LuLaRoe. The booth was 20' x 20' in size and used a half open floor plan to increase floor traffic. The center piece of the booth was a giant Mickey Mouse head made out of actual fabric swatches from the collection to show a variety of the patterns offered. In the forefront of the booth was triangle columns lined with the same print that was on the dress form sitting front of it. In the center of the floor was a custom made glowing acrylic display case with product in it. And hanging over the booth was a glowing cube with the logo on it.